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But Internet users have an eye! More than million tweets were published to increase the Bad Buzz and attack the readytowear brand. Hateful Bad Buzz Example Dolce Gabbana .youtubewatch?vTBFCisQuYA This example of Bad Buzz is very interesting because it falls into several categories Dolce Gabbana triggered a global Bad Buzz with this advertising spot deemed both sexist and racist. For this Bad Buzz we have a young Chinese woman trying to eat Italian food with chopsticks. Enough to ridicule Chinese culture and anger the entire country.
Bad Buzz Hateful Example Barilla Guido Barilla, founder of the group of the same name, declared Albania WhatsApp Number in September 0 in an interview given to an Italian radio that he was attached to the values of the traditional family and encouraged homosexuals to eat pasta from another brand! an outcry among Internet users and, poor digital communication not helping anything, resulted in one of the biggest bad buzz of the year. Viva Italia! Bad Buzz Hateful Example Abercrombie Fitch example bad buzz abercrombie fitch A few years ago,
American brand suffered a real smear campaign led by Internet users. The reason ? An interview with the boss of Abercrombie Fitch who claims the exclusive nature of his brand. Indeed, for him, Abercrombie is a brand for cool people and especially not for fat people! It was certainly one more provocation aimed at relaunching the brands sales. Unfortunately, this release had the opposite effect and led to a drop in turnover in a few weeks! To counter this Bad Buzz, Abercrombie Fitch then launched campaigns featuring plussize models. Instead of restoring the brands image, this communication campaign triggered a new Bad Buzz in the United States.
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發表於 16:49:42