Managing partner of xperience by lukkap who helped us moderate the day. We celebrate the last dec friday of the year at faunia. Between the singing of the peacocks and the howling of the marmosets we were able to learn about unique identity with virginie gonzález deputy director general of nationale nederlanden; gema reig marketing director at direct seguros; and luz erhardt executive director at saffron brand solutions. For the second year we celebrate the international congress on customer experience . More than attendees gathered on october at the distrito telefónica auditorium to listen to the great international references in customer experience.
Presentations full of knowledge and lessons for all of us who gathered at the home of the first operator in spain. The day ended with the presentation of the ii dec awards for the best practices of the year in this discipline. We remember the winners best strategy award room mate Digital Marketing Service hotels. Best customer journey project award service management project. Best employee involvement project award metlife. Ceo promoting director award pedro serrahima from pepe phone. Brand best valued by its customers mutua madrileña. to grupo envera for its project for employee involvement.
Beyond events and celebrations we have to feel proud of carrying out the professional certification in customer experience . We closed with more than customer experience experts certified by dec. A figure that will continue to grow in . Without a doubt this milestone will help companies and professionals find their place in an increasingly specialized labor market. The cex seal offers workers differentiation and a guarantee of extensive knowledge and experience in the discipline. The year ended with the presentation of the dec bcg report “towards excellence in customer experience” . Mario taguas member of the board of directors of dec and santiago mazón principal.