Attitudes are oriented towards purchasing based on the triangular relationship established between need product expected benefit of the cme's. Within the perception of control transversal extrinsic intrinsic the ease of use access and ergonomics of the tools of the particular cme environment user medium company will have a decisive influence. value models one more factor must be added the amount of effort the user is willing to expend in using a cme. Finally this behavioral model suffers from two fundamental problems as indicated by hofman and novak. First the lack of experience with a cme produces a lack of expectation about the expected benefits and underlying beliefs only solvable from the real experience of the cme.
Second lack of knowledge is directly related to lack of perceived control. Therefore we must take into account three interacting dimensions in the model the customer's previous experience in the system and in the service and the relevant sufficient precise and quality information of the Graphics Design Service channel. For bevan a product is not in itself intrinsically usable but will acquire that capacity in a particular context and by particular users.
Conclusions to draw about the flow experience in the web channel it is essential to attract people with an open attitude to the emerging web or cme environment. Provide cmes with unequivocal facilities to continuously attract users from perceived behavioral control. Once the critical mass is formed the subjective norms will attract the rest of the users. In view of the conclusions what attributes should the model consider in order to measure the satisfaction obtained in the wow moment to measure challenge control one should analyze whether the challenges were sufficient and appropriate to their ability. Thus to analyze attention it is necessary to analyze whether.
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