Michael BerneckerMarTech is to be understood as modern marketing processes and to digitize marketing activities towards customers and other interfaces. Prof. Dr. Michael Bernecker However the use of technology solutions in marketing is not new. CAS (today CRM ) or multimedia solutions were already being discussed and used in marketing years ago. With the further digitization of society and working life (New Work) the use of MarTech solutions in companies and in the direction of the market and customers became more and more commonplace.
The use of MarTech solutions has penetrated a wide variety of areas. Online customer retention moible number data MarTech tools for advertising & media In the field of advertising and media there are a variety of solutions in mobile marketing display advertising and programmatic advertising search engine advertising and social media advertising native advertising as well as content marketing and video advertising. A variety of technological solutions are also available in the classic communication areas of PR and print.
Typical applications from this area are on the one hand the tools of the platform operators such as LinkedIn Facebook Instagram Twitter or Google. However these are supplemented by specific tools that make the use of these platforms even more efficient. Such as ADSPERT Adstage or Adthena. The solutions in this category simplify the planning management switching and controlling of media use in the company. MarTech – Content Marketing & Experience There are different categories of MarTech solutions in the categories of content marketing and customer experience.
發表於 12:31:17
