Change in conversion funnels

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The ultimate goal of any company in the digital environment is conversions and meeting objectives. Brands are betting on digital sales to generate income, however, although Facebook, Twitter and Google have served as channels to achieve these conversions, companies are always looking for ways to increase profits, in this case allocating part of the budget to exploring new ways to achieve conversions such as MediaMath or The Trade Desk.


TikTok consolidation Although only five years have passed since TikTok 's appearance on the international market, it has placed itself in sixth position among social networks with its more than billion users worldwide. More and more brands are investing in digital Whatsapp Number List marketing strategies, taking advantage of their popularity and attracting a young audience. It is expected that the number of users will be even greater, so it should be taken into account to explore new formats and forms of communication for agencies and companies through their short and immediate videos. Influencer marketing across platforms.





The power of influencers on social networks is key for advertising. More and more brands are turning to these type of profiles to promote their products and generate an impact, and influencer agencies are even gaining weight in digital marketing. It is estimated that in the next year more than , million euros will be invested in this type of marketing actions.  consumers confess to trusting influencers more than traditional advertising . ads-video-advertising-trend--súmate Rise of YouTube Shorts The short video is one of the most demanded formats, the growth in the consumption of TikTok and Instagram Reels demonstrates this.