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It is possible to include more specific information (in this case, the last product purchased) so that the communication is even closer to your audience. Remember: by knowing your user well, you can offer experiences that make more sense to them. The issue of data privacy By using hyper-personalization we enter a sensitive field: personal data sharing. We live in a context of changes to guarantee the privacy of Internet users, and the data strategy of companies must follow this trend. Google, for example, should disable the third-party cookies in Chrome by 2024. This means that it will not be possible to access user behavior and preference information with open data providers.
This change is worrying when 85% of marketers say their Cyprus Phone Number List marketing activities depend somewhat or wholly on third-party cookies. In addition, 45% believe that the suspension of third-party cookies will impact this year’s marketing planning. And this is just one of the many changes that make up a new digital landscape with the Law General Data Protection Regulation (GDPR). The question that remains is how to create personalized content experiences and still respect data privacy? 54% of respondents are working with alternative solutions, such as first-party data, data provided by the user directly to the company.
Other bets are target ads on social networks, Google’s Topics API and contextual or targeted ads. In email marketing (and any digital marketing tactic, in fact), you need to know how much and what information you use in your campaigns. If in doubt, avoid invasive approaches: know how to use the data you have to create campaigns that generate identification and engagement without making the user feel watched. How to Create Personalized Experiences in Email Marketing with Hyper-Personalization Set a plan and segment your audience It all starts with good planning.
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