For more complex searches, results below first view are 20% more selected

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Title: Select above or below first view depending on task type Blue: Select search results below first view Gray: Selection of search results above first view Left bar: Investigation-related tasks Right bar: fact-checking and navigational tasks This research shows that even if your content appears below the first view, if you're publishing in-depth content, you may still be able to get clicks. However, only about 2% of all queries check the first page or below. why we need to be careful If this research reflects actual search behavior, then successful optimization of the elements that appear in search results will benefit. Ranking high in organic search results is just one of several factors that increase your website's visibility. Blue links in organic search results have given way to ads and rich answers, and have more than doubled on mobile since last year, according to research from Perficient Digital . Also, Google My Business is getting more clicks than last year.

The trend of displaying more elements in search results screens will have a significant impact on user behavior. The vast majority of searches on Google do not result in clicks to other websites , meaning that publishers receive less traffic from organic searches. The number of such elements displayed is expected to Belgium Phone Number Data continue to increase and will not decrease. Marketers need to plan their strategies with this trend in mind. SparkToro's Rand Fishkin introduced `` Search Results SEO '' on SMX, which allows brands to move from search results to their audience by optimizing for the search results elements that make the most sense for their organization. You will be able to discover how to reach This article is a translation of " Google search results eye candy: How users navigate search features and what it means for SEO " published on Search Engine Land .




When Knowledge Panels first debuted, Google described them as a "Swiss Army Knife" (they called the website a "corkscrew"). In other words, if it's a simple task, Google will complete it, but if it's a serious task, users will visit your website. Nowadays, knowledge panels and the like have become extremely convenient, and it has become commonplace for users to obtain information from them. This article made me think again that it is not only necessary to respond to changes in user behavior, but also in search results. Of course, we must not forget that the two influence each other.