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A was suspended in many countries due to the pandemic and it seems that it is currently being quietly withdrawn. After the changes introduced in the advertising panel in 2022 (apart from this one unknown), you can still create campaigns based on the originally available goals - you just have to look for them in a different place. In my opinion, this is a good change because it makes it easier to find your way around the not very intuitive.
Ads Manager. Detailed targeting The second area affected by changes is the possibility of detailed targeting, selecting the appropriate group of recipients. Fortunately, these changes are rather cosmetic and result from phone number list changes in the Meta regulations related to the protection of the so-called sensitive data. What exactly do the changes involve? The possibility of targeting ads to groups created based on, among others.
Disappears. sexual orientation, religion or health problems. Until now, it was possible to create a group, "same-sex marriages", "chemotherapy" or "Jewish holidays". On March 17, 2022, such groups will definitely disappear from the advertising panel, and the campaigns using them will be suspended - details can be found on the Meta website . Detailed targeting options for: ethnic affiliation religious denomination sexual orientation political beliefs health condition Who can feel these.
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