Fascinating Facts, Bold Challenge: How to Create a Business Presentation

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Some believe that any business presentation should serve as a sales tool for the company and its products. At the same time, others are convinced that, in addition to sales, presentations can also be of an informational nature.

Creating a presentation is not just a process of collecting information and inserting pictures. It is the ability to interest the audience, convincingly convey your thoughts and hold their attention until the end. In this article, we will tell you how to make a business presentation for any purpose.

Why define a target audience
The target audience is not everyone who social media marketing service will watch your presentation. First of all, these are the people who make decisions and influence the outcome. For example, whether to conclude a contract with your company or approve a budget for a project.

The more you know about your target audience, the easier it will be to achieve your goal. Answer the questions: Who are these people? What do they want to hear? What information will be interesting to them?

How to Develop a Business Presentation Plan
A presentation plan is necessary to create a coherent and logical story. Break the information into several sections and determine how many slides you will need. Remember that each slide should have a specific purpose and be related to the overall theme of the presentation.

People remember the beginning of a speech, the end, and anything that goes beyond normal logic or evokes strong emotions the fastest. So try using a three-act structure in your presentation, which consists of the following elements:

The introduction . An interesting fact, an unusual situation, a bold challenge, or a current problem - all of these help to generate interest in the audience. This moment of the presentation can be compared to a key event that can push for change, like in a movie or TV series.

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For example, "did you know that users send about 180 million emails per minute? That's why we're introducing our new technology solution - a platform for fast and secure messaging that will allow you to communicate with colleagues in real time."

Peripeteia . This is an unexpected turn—a story about a potential threat or exciting opportunity. This moment is usually placed in the middle of the presentation.
For example, "our platform has an intelligent security system that detects and prevents any attempt at unauthorized access. Now you can share information with the confidence that only the right people will receive it."

Denouement . The conclusion, the end of the story. Usually these are conclusions and recommendations: what should be done so that events develop in the audience's favor.
For example, “the platform can be connected in one day to any device, for this you will need a corporate email and password.”

How to Write Compelling and Engaging Text
To create an attractive text, you need to choose the appropriate "tone of voice" (ToV). For this, a portrait of the target audience will come in handy. For example, if people use jargon in communication, you can include it in the presentation. If they prefer an exclusively formal communication format, then address them in the text as "you".

To make your text understandable, use an informational style. It is based on facts and benefits for the audience. Here are 3 tips on how to improve your text.

Remove unnecessary things - remove introductory sentences, semantic repetitions and bureaucratic jargon, for example, "at this time" or "raise the issue." Exclude information from the speech that is not related to the main topic, for example, you can remove a story about the history of the organization if it does not affect the audience's decision.
Be specific - avoid metaphors, epithets and qualitative adjectives, such as "good" or "fast". It is better to use only facts, such as this product was purchased 2,158 times.
Explain — write the text in simple words and provide unambiguous conclusions. If you think that your target audience may not understand abbreviations and terms, it is better to decipher them or replace them with synonyms.